More than 200 employers are covering 7 million lives through CEO Cancer Gold Standard accreditation, an impressive population benefitting from increased cancer awareness, prevention and treatment. But the CEO Roundtable on Cancer Gold Standard Task Force is asking whether that’s enough.
“Can we do more as employers to be a catalyst for better health in our communities?” said MaryLisabeth Rich, President of the Gold Standard and Member Services. “Enormous health disparities exist so we need to ask ourselves whether we can bridge the gap in clinical trial diversity through corporate well-being? Healthy communities are good for our business, good for recruiting and retaining employees and it’s the right thing to do.”
MaryLisabeth is exploring the topic with leadership from the Task Force and in preparation for this year’s CEO Roundtable on Cancer Annual Meeting and Conference, where there will be more presentations and discussion of how companies can “Go for the Gold” and reach a higher level of health for their community. One aspect to be explored is a potential partnership between corporate partners and historically black colleges and universities.