Going For Gold

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The CEO Roundtable on Cancer has launched a multi-year initiative – Going for Gold – in partnership with Historically Black Colleges and Universities (HBCUs), Predominantly Black Institutions (PRIs), Hispanic Serving Institutions (HSIs), global health care companies Amgen and Merck (known as MSD outside the United States and Canada), along with analytics leader SAS.

With a focus on improving health equity, education, navigation, and access, the program has the capacity to impact more than 20 million lives within 7-10 years, especially among communities disproportionately affected by cancer.

Going for Gold extends the CEO Cancer Gold Standard®employer accreditation to recognize universities that champion health and well-being by advancing prevention, diagnosis, and quality treatment for cancer for their students, faculty, staff, alumni, parents, and communities. The initiative also enables universities to contribute to research efforts through CEO Roundtable’s Project Data Sphere®, which helps expand access to clinical trial research and offers an open-access digital platform for aggregating and analyzing data to advance health equity efforts.

The initiative is focused on the 27 four-year HSIs with at least 60% Hispanic enrollment and seeks to include all 101 HBCUs in the U.S. Of those HBCUs, 50 institutions have health-affiliated programs such as medical schools, nursing, pre-med, health information, and health communication, which provide opportunities for further engagement by partnering on clinical trials, developing health materials, and shaping community outreach.

Recruiting for additional corporate and university partners is ongoing.

For more information, email Info@ceoroundtableoncancer.org.

Going for Gold Schools