Why Gold ?

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LEADERSHIP DRIVES CULTURE

The CEO Cancer Gold Standard™ provides a framework for employers to have a healthier workforce by focusing on risk reduction, early detection and high-quality care. Comprised of Five Pillars, the Gold Standard requires organizations to demonstrate concrete actions that improve the health and well-being of its employees from robust health benefits to comprehensive workplace policies and programs.

By focusing on risk reduction, early detection, and quality care, the Gold Standard program can help save the lives and curb operational costs.

Gold Standard organization’s send a strong message to their employees: “We are investing in your health because we care about you.”

CANCER IS TOO COMMON

  • Cancer is the 2nd most common cause of death in the US
  • Accounting for nearly 1 in 4 deaths
    • Risk for males: 1 in 2
    • Risk for females: 1 in 3
  • The number of people living beyond a cancer diagnosis is rising
  • 46% of people diagnosed with cancer are between the ages of 20 and 64
  • 63.5% of cancer survivors, overall, continue to work or return to work during and after cancer treatment

THE POWER OF PREVENTION

Many cancers are linked to preventable factors

  • Tobacco use
  • Poor diet
  • Lack of exercise
  • Infectious disease

CEO ENGAGEMENT IS KEY

CEO affirmation differentiates the Gold Standard

  • Personal commitment by action-oriented CEOs
  • Clear organizational priority
  • Employee focus, engagement
  • Corporate social responsibility

GO FOR THE GOLD!

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