Gold Standard

The Gold Standard framework has transitioned into a dynamic journey-based model, moving beyond a static accreditation to celebrate organizations’ continual commitment to health and well-being.

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What is the Gold Standard?

The Gold Standard is a workplace wellness accreditation program developed by the CEO Roundtable on Cancer that encourages and celebrates organizations committed to reducing the risk and burden of cancer among employees, families, and communities. The Gold Standard offers an evidence-based framework for organizations to provide a healthier workplace by focusing on cancer risk reduction, early detection and high-quality care.

The Gold Standard is based on the latest scientific evidence and evolves to ensure the framework that promotes the adoption of the best benefits and policies to maximize positive health outcomes for employees, families and communities.

Over 200 private, non-profit and government organizations, large and small, from diverse industries, have earned Gold Standard accreditation, including the National Cancer Institute (NCI), the federal government’s principal agency for cancer research and training, and many NCI- designated cancer centers.

There are no membership costs or fees associated with becoming a Gold Standard organization.

Why Gold ?

Business leaders know cancer affects their workforces, and research confirms some very sobering facts about cancer’s impact on workers and their families. But there is encouraging news: nearly half of all cancer deaths can be prevented.

As the second largest provider of health insurance coverage in the United States, employers can play a pivotal role in reducing cancer incidence and premature death. The leader of any organization, especially the Chief Executive Officer, is uniquely positioned to make a difference in the lives of their employees, their families and their communities.

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The Five Pillars Of Gold Standard

The online Gold Standard Accreditation Application requires organizations to demonstrate their health benefits and workplace culture, including extensive, concrete actions in five key areas known as the Five Pillars:


Just as critical as employer-provided health benefits, policies and programs, is the need for employees to understand, access and navigate those offerings…


In order to reduce the risk of cancer, employers must provide high value preventive care. Cancer screenings, vaccinations and the promotion of modifiable lifestyle…


With dramatic advances in cancer care, outcomes and costs, Gold Standard organizations follow best practices to maximize value and improve outcomes…


Thanks to earlier detection and improved treatments, more than half of all cancer survivors will continue to work or return to work…


Beyond physical health, other factors affect an individual’s health risk and outcomes. These other determinants of health…