Best and Promising Practices: Vaccine-Preventable Cancers

Recent changes to the Gold Standard have been made to expand its reach and impact. Our priority is to encourage more employers from diverse industries, sectors and geographies to earn accreditation and improve the health outcomes for their employees, families and communities. To that end, we are building out the resources and tools available within the Gold Standard Application Portal and are working to create a best & promising practices library highlighting effective employer engagement and communication strategies for the various Gold Standard requirements.

Our focus begins with Vaccine Preventable Cancers. Two vaccines have been proven to help lower the risk of cancer. During summer and fall of 2022 the CEO Roundtable on Cancer worked with various subject matter experts from industry, academia and government to ensure the information and resources shared with the Gold Standard Community are current, effective and relevant. Login to the no-cost Gold Standard Application Portal to view the complete collection of resources.

The Human Papillomavirus (HPV) Vaccine

  • HPV is a common virus that infects men and women.
  • The HPV Vaccine helps prevent most cervical cancers and several other kinds of cancer including  – cervical, anal, oropharyngeal,
    penile, vulvar, and vaginal.

The Hepatitis B Virus (HBV) Vaccine

  • Many liver cancer cases are related to the Hepatitis B Virus (HBV).
  • The Hepatitis B Vaccine is safe and effective against HBV, can lower liver cancer risk, and is recommended for all infants and unvaccinated children and some groups of unvaccinated adults at higher risk of infection.

Gold Standard Organizations

  • Provide FDA-approved and CDC-recommended vaccines for the prevention of cancer.
  • Educate employees about the existence and coverage of vaccines that prevent cancer.
  • Address vaccine hesitancy among different populations.

Best and Promising Practices

Cancer Awareness Calendar Campaigns

  • Identify health awareness months and days (e.g., Cervical Cancer Awareness Month).
  • Use messaging, graphics and social media posts developed and shared by trusted sources.
  • Login to the Gold Standard Application Portal to access links to trusted resources.

Target, Tailor & Bundle Communications

  • Identify audiences (Parents / Young Workers / Specific Demographic / Specific Location).
  • Tailor communications to your target audience.
  • Bundle communications of interest to your target audience.
  • Use multiple communication channels.

Education, Outreach & Measurement

  • Identify local, regional, national vaccination rates.
  • Determine your organization’s current vaccination rate to see how it compares.
  • Identify eligible employees.
  • Personalized communication/offer education webinars.
  • Monitor vaccination rates over time.